hats

A deaf person only sees dark during storms, a blind person only hears thunder. (Arabic proverb)

The idea of the "Sky" collection arose in that special time when one of the most joyful moments was simply breathing fresh air, finding empty places and looking at the sky. The skies are a metaphor for the emotions that lie dormant within us, and everything that falls on us from the sky is transformed into the collection. The hats from the BY SJU brand were created in cooperation with the PUOJD brand.

SHAPES is signature collection of BY SJU brand and its first fully re-shapable hat collection. With the highest precision to clean design, this collection comes in 8 vibrant colours and is handmade of the finest materials allowing for any part of the hat to be re-shaped. The aim was to design a hat that would put its wearer in charge. SHAPES hat is a statement. Make it yours. Make it unique. Designs are inspired by the vibrancy of contemporary pop culture. Infusing the old and new, every piece is made from a unique combination of organic wool felt, with the softest finish called ‘Hermes’. This collection symbolizes freedom, individuality and creativity.

The dOME collection consists of five clean and simple designs reminiscent of the classic bucket shape. A fusion of old and new, a unique combination of organic wool felt with the finest surface called "Hermes".