hats

A deaf person only sees dark during storms, a blind person only hears thunder. (Arabic proverb)

The idea of the "Sky" collection arose in that special time when one of the most joyful moments was simply breathing fresh air, finding empty places and looking at the sky. The skies are a metaphor for the emotions that lie dormant within us, and everything that falls on us from the sky is transformed into the collection. The hats from the BY SJU brand were created in cooperation with the PUOJD brand.

London Basic is one of the core collections of BY SJU. Designed after the hat Sju got from her grandfather that inspired her to start the label, this range consists of 7 designs each named after one of London’s most iconic districts. The classic bowler shape of the hat has a coloured brim with feathers around it. Handmade from felt in a Moravian workshop.

SHAPES is signature collection of BY SJU brand and its first fully re-shapable hat collection. With the highest precision to clean design, this collection comes in 8 vibrant colours and is handmade of the finest materials allowing for any part of the hat to be re-shaped. The aim was to design a hat that would put its wearer in charge. SHAPES hat is a statement. Make it yours. Make it unique. Designs are inspired by the vibrancy of contemporary pop culture. Infusing the old and new, every piece is made from a unique combination of organic wool felt, with the softest finish called ‘Hermes’. This collection symbolizes freedom, individuality and creativity.