hats

SHAPES is signature collection of BY SJU brand and its first fully re-shapable hat collection. With the highest precision to clean design, this collection comes in 8 vibrant colours and is handmade of the finest materials allowing for any part of the hat to be re-shaped. The aim was to design a hat that would put its wearer in charge. SHAPES hat is a statement. Make it yours. Make it unique. Designs are inspired by the vibrancy of contemporary pop culture. Infusing the old and new, every piece is made from a unique combination of organic wool felt, with the softest finish called ‘Hermes’. This collection symbolizes freedom, individuality and creativity.

The dOME collection consists of five clean and simple designs reminiscent of the classic bucket shape. A fusion of old and new, a unique combination of organic wool felt with the finest surface called "Hermes".

Shura's love of hats and Sju's love of music came together to create a limited edition of BYSJU's signature SHAPES hat. The creation of the hat took one year – each piece is made by hand to achieve the highest quality and special precision of the pressed pattern.

The Proudlock collection was created in collaboration with the founder of Serge Denimes, Oliver Proudlock. It consists of a range of typical "cylinders" processed in a modern design and a fresh range of colors. The trim of each hat is made from Welsh organic fair-trade denim. The collection is limited – 750 hats were created within it.

The VERGE collection represents a new direction in the field of hat design. Inspired by the traditional shape of the riding cap, it combines the light organic felt known from the SHAPES collection and hard cotton, which together create a fresh design. Two materials in an unusual combination personify the combination of street style with high fashion. The elegance and softness of the wool felt is broken by the thick, rough material in the back, resulting in a perfect symbiosis.

London Basic is one of the core collections of BY SJU. Designed after the hat Sju got from her grandfather that inspired her to start the label, this range consists of 7 designs each named after one of London’s most iconic districts. The classic bowler shape of the hat has a coloured brim with feathers around it. Handmade from felt in a Moravian workshop.

ARIES is our second fully re-shapeable hat collection, coming in different 7 colour ways. Clean shapes and simple design were yet again in the forefront of our attention. This collection is made of light wool felt, with the double perforation allowing for airiness, and the half-circle cut out adding to the rest of the subtle details. Light detailing combined with fine colours contrast and complement each other, while offering a strong piece of accessory for every season.